Brian K. Carey PresentsLocal Landmarks
Explore The Destination Route Start Your Journey
Brian K. Carey Presents

Local Landmarks.

Everyone wants somewhere to go.
Somewhere new to discover,
yet somehow still close to home.

Most properties are overlooked,
but none are without potential.

With the right vision and purposeful direction,
from the first blueprint to the final build,
ordinary spaces become iconic places.

Places people choose to experience, remember, and revisit.
Places that reward the owners who invest in them,
the operators who run them,
and the occupants who bring them to life.

Over time, these places become destinations:
points of reference that bring people together,
help us find our way,
and make a neighborhood feel like home.

Every destination needs direction.
Let’s find yours.

Transforming Commercial Properties
From:Ordinary Spaces
To:Iconic Places
Read The Full Story →
Scroll To Begin The Journey
Know Before You Go · The Route

Five Stops On
The Destination Route.

01 · Understand · Our Starting Point

How Far Is Your Property From Its Destination?

Set the sliders to where your property stands today. The estimate measures the distance between the income it earns now and what it could earn as a destination.

The Value Waiting At The Destination
Filling The Empty Storefronts
Raising Rents Across The Center
Added Income Each Year
Chart The Course With Me →

An illustrative estimate, assuming triple-net leases and stabilized occupancy. A Landmark Assessment replaces these assumptions with your property's real numbers.

02 · Envision · The Vision Board

Every Place Already Has A Story.

Each destination begins with what makes its place unlike anywhere else. Local character becomes inspired design, so the finished property could only belong where it stands. Here is how it looked at Ovation Hollywood.

The Idea

Ovation Hollywood

An ovation is a crowd recognizing something at its best. The new name turned the center into a place that celebrates Los Angeles, and the people who make it.

Identity by Ludlow Kingsley · Environmental graphics with RSM Design
The Palette · Pulled From The Place
Hollywood Dusk SkySunburst Tower GlowCourtyard LawnWalk Of Fame Coral TerrazzoWalk Of Fame Charcoal Terrazzo
Local CharacterWalk Of Fame StarsThe first eight prototype stars of the Hollywood Walk of Fame were installed in 1958 at the northwest corner of Hollywood and Highland, and the Walk now holds about 2,855 coral-and-charcoal terrazzo stars.
Inspired DesignConstellation IdentityThe new Ovation Hollywood name and its star-marked logo carry the stars on the sidewalk into the signage and brand across the center.
Local CharacterArt Deco BoulevardHollywood Boulevard was listed on the National Register of Historic Places as a commercial and entertainment district in 1985, with Art Deco among its three main architectural styles.
Inspired DesignSunburst GatewayWhere the themed Babylon arch came down, the courtyard tower now glows with lit sunburst rays, a modern nod to the Deco facades along the boulevard.
Local CharacterSunny, Dry Mediterranean ClimateLos Angeles has a borderline Mediterranean climate, with warm, nearly rainless summers and mild winters that keep most days sunny.Photo: Haneen Krimly / Unsplash License / Unsplash
Inspired DesignThe OasisHard concrete gave way to a lawn, shade trees, planted beds, and lounge seating built for long outdoor days and evenings.
The Feeling

Starstruck · Applauded · Restful · Electric

One Plan. Everyone Aligned.

The Landmark PlanFive Years Of Value, Mapped
OwnersA Renovation Paid For By Cash Flow
OperatorsDoors Open Through Every Phase
OccupantsThe Right Neighbors, Open On Time

I envision a Landmark Plan that maximizes your property's value over five years,
then lead every phase, every project, and every stakeholder toward it,
from the first study to opening day.

Scroll To Align
03 · Align · Our Map

Every Journey Begins With One Map.

What the industry calls an “asset repositioning strategy,”
I call The Landmark Plan,
because we are creating iconic places, not ordinary spaces.
The Landmark Plan is a five-year roadmap for your property.
It names the destination,
then phases every improvement
so the work is paid for by the property's own cash flow
and the doors stay open the whole way.
Owners, operators, and occupants all work from the same plan,
from the first study to the last storefront opening.

Explore The Destination Route →

One Map For Everyone

Every stakeholder reads from the same map, so no improvement undoes another.

Phased Around Open Doors

Work sequenced zone by zone, so tenants keep trading while the property transforms.

Paced To Cash Flow

Improvements timed to what the property can fund, matched to a standard five-year capital plan.

Ready For The Next Journey

A property ready to sell at a premium, refinance with confidence, or begin its next phase. Every destination delivered is the next journey's starting point.

04 · Craft · Our Journey

Eleven Ways A Place Changes.

Every destination draws from the same eleven kinds of work. The Landmark Plan decides which ones each property needs, and in what order, so every dollar shows.

01

Brand Identity

A name, logo, and color system drawn from the place itself.

02

Exterior Paint And Facades

Fresh color and repaired surfaces that make the whole center read as one.

03

Storefronts And Building Shells

Vacant suites returned to clean shells, ready to tour and lease.

04

Signage And Wayfinding

Monuments, pylons, and directional signs that carry visitors from the street to the door.

05

Site Lighting

Brighter, safer evenings with efficient LED lighting.

06

Landscaping And Irrigation

Planting suited to the climate, watered efficiently.

07

Paving And Parking

Repaved, restriped, and easier to navigate.

08

Plazas And Gathering Spaces

Places to sit, meet, and stay longer.

09

Accessibility

Clear, compliant paths of travel for every visitor.

10

Building Systems And Repairs

Roofs, trim, plaster, and systems repaired behind the scenes.

11

New Buildings And Conversions

New pads, new uses, and entitled land that add lasting value.

Ovation Hollywood's courtyard at duskWelcome ToLos Angeles, CA
05 · Cultivate · Our Arrival

Ovation Hollywood.

A five-level fortress on the Walk of Fame, reopened as Hollywood's front porch, with all five stops delivered and the center open throughout.

+110%Visits, 2023 over 2022
26%Of the center given a new use
100%Delivered with the doors open
Visit This Destination →Visit All 12 Destinations
10+Years On The Owner's Side
44Properties Overseen
7.6MSquare Feet Overseen
45Tenant Buildouts Guided
12Featured Destinations
The Landmark Premium · Grand Total

The Score So Far.

8 built destinations combined. Every figure measures what changed because of the work, not because the market moved.

Visitors Who Comes

Visits+12.0%Annual Visits
Time On Site+9.6%Minutes Per Visit

Tenants What They Sell

Tenant Sales+7.5%Per Square Foot
Occupancy+6.2%Space Leased

Income What The Owners Earn

Base Rent+9.3%Annual Rent
NOI+11.6%Net Operating Income

Value What It Is Worth

Property Value+18.0%Lower Cap Rates + Entitled Land

Beyond The Balance Sheet

Open Throughout Construction100%Every Built Destination
Sales Tax For The City+14.1%Combined
Google Reviews+33.6%Combined
Vacant Downtime−28.8%Average Days Empty

All figures are estimates, comparing each property’s projected performance before and after the work.

From Twelve Ordinary Places
To Twelve Local Landmarks.

Service Packages

Five Service Packages. One Journey.

Every journey has a beginning, a middle, and an end.
We begin with your property as it stands today,
move through a plan built around your goals,
and arrive at the destination:
your property, transformed into a Local Landmark.
Each package picks up where the last one ends,
so every one of them lines up from start to finish.

1 Stop · Understand

Landmark Assessment

A clear picture of your property as it stands today: its condition, tenants, market, entitlements, and the potential hiding in plain sight.

Start With A
Landmark Assessment →
2 Stops · Envision

Landmark Vision

The destination, defined: your property's future identity, uses, layout, and the experience visitors will have when they arrive.

Upgrade To A
Landmark Vision →
3 Stops · Align

Landmark Plan

The roadmap to get there: a five-year, phase-by-phase plan paced to your property's cash flow, fully designed and entitled, with every partner signed on.

Upgrade To A
Landmark Plan →
Start Your Journey

Tell Me Where Your Property Stands Today.
I'll Map Where It Stands Tomorrow.
We'll Go There Together.

Tell me where things stand
and where you'd like to land,
and I'll chart the course in between.

Emailbrian.k.carey@outlook.com
Phone657.363.7158
Questions Along The Way

Before We Depart.

From Concept,
Through Construction,
To Closeout:
We Go Together.

The result is always another DESTINATION delivered.

Start Your Journey →Explore The Destination Route
About · Why Local Landmarks

The Local Landmarks Story.

Brian K. Carey presents Local Landmarks
through integrated design, development, and construction management services
that transform commercial properties
from ordinary spaces into iconic places.

Collaboration

Through collaboration,
every improvement project becomes a journey
that begins with master-planned direction:
one map that guides each stakeholder,
owners, operators, and occupants alike,
so everyone is headed the same way:
on one journey.

Integrated Expertise

Integrated expertise
then directs all projects toward whichever destination is selected,
from a Landmark Assessment to a full Landmark Destination.
Each package is plotted on the same map,
so you can choose one stop or all five,
completely aligned with the same voyage.

Seamless Execution

Seamless execution manages every phase,
keeping every deliverable in step
as each property transformation is assessed, designed, permitted, built, and delivered,
with every team working in unison
from start to finish.

Combined,
these services offer the express route between two noteworthy locations:
where your assets sit today
and where they’re destined to stand tomorrow,
closing the distance with comprehensive, first-class services
working hand-in-hand.

From concept,
through construction,
to closeout:
we go together.

The Result Is AlwaysConnecting Community
by Building Destinations
AnotherDestinationDelivered
Meet Your Guide ↓
About · Your Guide

I've Traveled This Route Before.
I'll Guide You Through It.

Owners usually call when a property feels stuck:
tenants leaving,
a building working against its own visitors,
a loan coming due,
and a dozen consultants pulling in different directions.
My job is to hold the whole map,
so every decision moves the property the same way.

Meet Your Guide ↓
Brian K. Carey
The Guide Around The Line

One Vision. One Direction.

Every property is shaped by countless decisions
across design, development, leasing, construction, operations,
and the people who ultimately experience it.

Too often, those decisions are made separately.

Local Landmarks brings them into alignment around one clear vision,
then provides the direction needed to carry that vision
from the first assessment through the last storefront opening.

One destination.
One shared direction.
One guide keeping the entire journey on course.

How I Guide

Alignment From Vision To Reality.

Master-Planned Direction

A comprehensive master plan establishes where the property is headed
and gives every stakeholder a shared point of reference for getting there.

Integrated Expertise

Real estate strategy, design, development, entitlements, construction, leasing, and tenant coordination
are considered together,
so one decision strengthens the next.

Seamless Execution

That direction carries forward through every phase,
keeping improvements, investments, stakeholders, and experiences aligned
as the vision becomes reality.

The Journey So Far

Experience Across The Entire Property.

For more than a decade,
I’ve worked on the owner’s side of commercial real estate,
leading renovations and repositionings,
entitling new uses,
guiding tenant buildouts from design through opening,
and managing investments across entire portfolios.

That experience taught me something important:
properties don’t succeed in pieces.

Design affects leasing.
Leasing affects construction.
Construction affects operations.
Operations shape experience.
The strongest properties emerge when those decisions reinforce one another.

That’s the perspective behind Local Landmarks:
understanding the whole property,
seeing how each decision connects,
and providing clear direction from where a property stands today
to what it can become.

10+Years On The Owner’s Side
44Properties Overseen
7.6MSquare Feet Overseen
45Tenant Buildouts Guided
Next StopThe Destination Route
The Destination Route · Services & Process

One Route. Five Stops. You Choose How Far We Go.

Every property I guide rides the same route. Each stop is a package that builds on the one before, so a journey can end at a single assessment or continue all the way to a delivered destination. Whichever stop we reach, every one lines up behind the same plan.

The Packages

Five Service Packages.
One Destination: Your Choice.

Each package carries the journey one stop farther. Every one of them starts at the same starting point, and every one of them leaves the property better aligned than it was.

Ends At UnderstandLandmark Assessment

A clear picture of the property as it stands today: its condition, tenants, market, entitlements, and the potential hiding in plain sight.

Ends At EnvisionLandmark Vision

The destination, defined: the property's future identity, uses, layout, and the experience visitors will have when they arrive.

Ends At AlignLandmark Plan

The roadmap to get there: a five-year, phase-by-phase plan paced to the property's cash flow, fully designed and entitled, with every partner signed on.

Ends At CraftLandmark Renovation

The common-area renovation, delivered phase by phase with your operators while the property stays open.

Ends At CultivateLandmark Destination

Every tenant improvement guided to opening day with your occupants, until the destination is complete.

Next StopDestinations
Destinations

Paris. London. Tokyo.
Lakewood.

Every great city has its landmarks.
These twelve began as ordinary places,
and now they’re worth the trip.
Pick a destination.

Next StopStart Your Journey
Welcome To
Los Angeles County, California
Arriving

A fortress on the Walk of Fame, reopened as Hollywood's front porch.

Scroll To Arrive

Ovation Hollywood

Los Angeles, CALandmark Destination · All Five Stops2020–2025DJM Capital Partners
01 · Understand · Our Starting Point

A Landmark Without A Welcome.

Every journey starts with an honest look at where a place stands. Here is the property my partners bought, and the opportunity hiding in plain sight.

The Old Property

A Fortress On Hollywood's Oldest Corner.

This corner once held the Hollywood Hotel. In 2001 it became Hollywood & Highland: five themed levels wrapped around the theatre that hosts the Oscars, behind a gate built to impress more than to welcome.

The Acquisition

New Owners, A Clean Slate.

In 2019 a joint venture of Gaw Capital and DJM Capital Partners bought the retail center, with financing that set money aside to reinvent it.

What Visitors Found

Five Levels And No Way In.

Too few entrances, five confusing levels, and upper floors nobody visited. Finding the way in and out was the number one visitor complaint.

The Opportunity

Millions Walk Past Every Year.

About 25 million visitors a year came to this corner. When the pandemic emptied the boulevard in 2020, it opened the least disruptive window the center would ever have to rebuild.

The Strategy

Open It Up, Then Fill It With Life.

A value-add plan: take down the fortress, lead with food and entertainment at street level, and turn the quiet upper levels into creative office near transit.

Where I Came In

The Doors Stayed Open.

I joined in 2020 as the renovation took shape, and carried the budget, the schedule, and the onsite team from the first scaffold to the last sign while the center kept trading.

02 · Envision · Our Destination

A Place The City Applauds.

Before a single wall came down, the fortress needed a new identity: a name, a story, and a look that could carry from the boulevard to the top floor. I partnered with marketing and the design team to set that direction, then kept every consultant building toward it.

The Idea

Ovation Hollywood

An ovation is a crowd recognizing something at its best. The new name turned the center into a place that celebrates Los Angeles, and the people who make it.

Identity by Ludlow Kingsley · Environmental graphics with RSM Design
The Palette · Pulled From The Place
Hollywood Dusk SkySunburst Tower GlowCourtyard LawnWalk Of Fame Coral TerrazzoWalk Of Fame Charcoal Terrazzo
Local CharacterWalk Of Fame StarsThe first eight prototype stars of the Hollywood Walk of Fame were installed in 1958 at the northwest corner of Hollywood and Highland, and the Walk now holds about 2,855 coral-and-charcoal terrazzo stars.
Inspired DesignConstellation IdentityThe new Ovation Hollywood name and its star-marked logo carry the stars on the sidewalk into the signage and brand across the center.
Local CharacterArt Deco BoulevardHollywood Boulevard was listed on the National Register of Historic Places as a commercial and entertainment district in 1985, with Art Deco among its three main architectural styles.
Inspired DesignSunburst GatewayWhere the themed Babylon arch came down, the courtyard tower now glows with lit sunburst rays, a modern nod to the Deco facades along the boulevard.
Local CharacterSunny, Dry Mediterranean ClimateLos Angeles has a borderline Mediterranean climate, with warm, nearly rainless summers and mild winters that keep most days sunny.Photo: Haneen Krimly / Unsplash License / Unsplash
Inspired DesignThe OasisHard concrete gave way to a lawn, shade trees, planted beds, and lounge seating built for long outdoor days and evenings.
The Feeling

Starstruck · Applauded · Restful · Electric

See What Got Built ↓
03 · Align · Our Map

Five Stops. One Plan.

Every stop lines up behind the same Landmark Plan, from the first study to opening day.

04 · Craft · Our Journey

Nine Ways The Courtyard Changed.

  1. 01 /

    Brand Identity

    A new name and brand, Ovation Hollywood, built into every improvement across the complex.

    Stop: Envision
  2. 02 /

    Exterior Paint And Facades

    A complete exterior repaint to catch eyes along Hollywood Boulevard, with the themed arch and elephants removed.

    Stop: Craft
  3. 03 /

    Entrances And Circulation

    A redesigned Grand Stair welcoming visitors in from the boulevard.

    Stop: Craft
  4. 04 /

    Signage And Wayfinding

    A new wayfinding system through all five levels, answering the top visitor complaint.

    Stop: Craft
  5. 05 /

    Digital Media

    Two large LED displays and ten digital directories.

    Stop: Align
  6. 06 /

    Plazas And Gathering Spaces

    Concrete replaced with a lawn, seating, and event power for a regular calendar of programming.

    Stop: Cultivate
  7. 07 /

    Site Lighting

    New lighting at the Grand Stair and throughout the courtyard, so evenings glow.

    Stop: Craft
  8. 08 /

    Paving And Waterproofing

    All of the decorative paving replaced, with failed waterproofing found and fixed underneath, so the courtyard was built once.

    Stop: Craft
  9. 09 /

    New Buildings And Conversions

    About 100,000 square feet of upper levels converted to creative office.

    Stop: Craft

01 / 09 · Brand Identity

05 · Cultivate · Our Arrival

The Same Courtyard, Two Different Places.

Drag the line to travel from where it began to where it arrived.

Before: the Babylon arch courtyard
After: the open courtyard and lawn
↔ ThenNow
Destination Delivered

Every Stop, One Guide.

Design, construction, digital media, leasing, and every tenant buildout sat with one person, so every stop moved the property the same way.

+110%Visits in 2023 over 2022
26%Of the center given a new use as creative office
100%Of the decorative paving replaced
100%Of the work delivered with the doors open

Results show percentages only.

Another Destination Delivered.

Next Destination · Carlsbad, CALa Costa Town Square
Start Your Journey →Select Your Destination
Resource · Modules In Reserve

Ovation Hollywood: Extra Modules.

The pieces trimmed from the destination page to keep its story tight, saved here as examples we can draw from on any destination.

Back To The Story →
Welcome ToLos Angeles, CA

Ovation Hollywood

Landmark Destination · All Five Stops2020–2025DJM Capital Partners
Where It BeganA fortress on the busiest corner in Los Angeles, with too few ways in and too few reasons to stay.
The DestinationHollywood's front porch: a place Angelenos choose and tourists follow.
Along The Way

Every Stop, Up Close.

Why It Worked

One guide held the whole map, so every stop moved the property the same way.

The renovation, the tenant buildouts, and the screens sat with one person. A storefront standard matched the wayfinding sightlines, a display was built into the new arch instead of bolted on later, and tenants kept trading while the zone next door was rebuilt.

Life At The Destination.

Connections At This Destination
  • The Win-Dow  walk-up burgers
  • Beetlejuice Beetlejuice: The Afterlife Experience  immersive attraction
  • Oakberry  acai bowls
  • Bopomofo  Taiwanese-American cafe
  • La Popular  Mexico City street food
  • Tacos Neza and Seasoning Alley  local food

Another Destination Delivered.

Next Destination · Carlsbad, CALa Costa Town Square
Start Your Journey →Select Your Destination
Welcome To

Scroll To Arrive
01 · Understand · Our Starting Point

03 · Align · Our Map

Five Stops. One Plan.

Every stop lines up behind the same Landmark Plan, from the first study to opening day.

05 · Cultivate · Our Arrival

The Same Place, Two Different Destinations.

Drag the line to travel from where it began to where it arrived.

Before
After
↔ ThenNow

Another Destination Delivered.

Start Your Journey →Select Your Destination
Contact · Start Your Journey

Tell Me Where Your Property Stands Today.
I'll Map Where It Stands Tomorrow.
We'll Go There Together.

Tell me where things stand
and where you'd like to land,
and I'll chart the course in between.
Every destination delivered begins the next journey,
and yours could be next.

How Far Would You Like To Go?

Sending opens your email app with your note filled in, addressed to me.

Reach Me Directly
Emailbrian.k.carey@outlook.com
Phone657.363.7158