The Destination Route
Our Method
The Destination Route is Brian's distinctive approach to real estate development, a framework he personally conceptualized and refined through the firsthand experience of holistically developing the mixed-use projects featured throughout this portfolio, each shaped by a rich mix of land uses & compelling placemaking principles.
01
UNDERSTAND.
Every project begins by assessing the property's current brand identity and the physical and financial condition of its existing facilities, alongside ownership's goals, to identify real opportunities for growth and optimization, including the site's fit for future mixed-use development. Everything that follows rests on that solid foundation of facts and clear expectations.
02
ENVISION.
Next, the team defines the destination the property could become: one brand identity and tenant mix working together as one branded experience, built through creative, integrated placemaking that maximizes customer loyalty and commercial activity, including sites for future development where the land supports them. The most promising ideas are tested through feasibility and financial analysis, and the phase culminates in the Landmark Master Plan, the property's asset repositioning strategy, delivered to ownership for approval.
03
ALIGN.
With the plan approved, one coordinated, phased plan puts it into action: brand identity and design standards for the entire property, phased improvements that address deferred maintenance while welcoming customers to stay longer, a leasing plan for the right tenants, and the entitlement path the strategy identifies. Every contract, design document and stakeholder is aligned from the beginning, so today's upgrades and tomorrow's development work toward the same goals, and nothing gets built twice.
04
CRAFT.
Physical enhancements are then built in phases, carrying out the strategy on the ground: entitlements advance, improvements get built across common areas, and new tenants open on-brand and on schedule. Every phase is funded by the cash flow of an open, operating property, never disrupted by the work underway.
05
CULTIVATE.
Finally, the property's full value is unlocked: improved facilities, an enhanced tenant mix and proven, stabilized performance, positioning ownership to sell at its peak or move forward with the strategy's next phase, including mixed-use development, to fully realize the site's potential.
Ultimately, the Destination Route works by aligning plans to improve properties physically with strategies to improve their performance financially: an alignment that sounds simple in theory, but rarely is in practice.
Achieving the desired results fiscally and aesthetically demands a unified understanding of a property throughout its full real estate lifecycle, integrated expertise within every major facet of the real estate industry, and an all-encompassing approach to compelling placemaking.
For these reasons, property owners looking to
achieve that essential alignment turn to
Brian K. Carey to make it happen.