The Building Potential Process
Our Signature Style
The Building Potential Process is Brian's
distinctive approach to real estate development,
a framework he personally conceptualized and refined
through the firsthand experience of holistically developing the mixed-use projects featured throughout this portfolio,
each shaped by a rich mix of land uses
& compelling placemaking principles.
O1
UNDERSTAND.
Every project begins with all key stakeholders performing the
due diligence necessary to fully comprehend both the property owners’ goals as well as the property’s true existing conditions: physical & financial, ultimately to ensure that
all work that follows rests on a solid foundation
of factual information and clear expectations.
O2
ENVISION.
​Once the property conditions and project ambitions are understood, creative plans to improve the property and harness its untapped potential are drafted by the project team. The more promising ideas are then conceptually tested through feasibility and financial analysis, until a pragmatic path forward takes shape. Ultimately, the renovation plans with the most potent promise — typically featuring a combination of deferred maintenance repairs, aesthetic upgrades, strategic asset repositioning, and mixed-use development opportunities onsite — are recommended for ownership’s approval, supported by detailed research reports and analyses, as well as preliminary budgets, schedules, and cash flow projections.
O3
ALIGN.
After ownership’s approval is provided, project leadership shifts priorities toward authorizing consultant work to proceed while ensuring all contracts, design documents, and stakeholder interaction is in line with the approved scope and directed toward the same defined goals — keeping the entire team coordinated and conflict-free as design development moves toward construction.
O4
CRAFT.
Once construction documents are finalized, the complete team of skilled contractors bring hands-on, detail-driven craftsmanship throughout the physical build, ensuring the finished improvements fulfill not just the specifications on the plans, but the complete vision to reimagine the property through renovation.
O5
CULTIVATE.
After construction ends, ownership’s focus shifts to maintaining a curated merchandising mix, inspiring tenant improvements, hosting ongoing programming events, and engaging onsite operations — the combination that allows a renovated property to grow into a center of local community life, as intended.
Ultimately, the Building Potential Process works
by aligning plans to improve properties physically
with strategies to improve their performance financially:Â
an alignment that sounds simple in theory, but rarely is in practice.
Achieving the desired results fiscally and aesthetically demands a unified understanding of a property throughout its full real estate lifecycle, integrated expertise within every major facet of the real estate industry, and an all-encompassing approach to compelling placemaking.
Â
For these reasons, property owners looking to
achieve that essential alignment turn to
Brian K. Carey to make it happen.